Bryan Eisenberg
Bryan Eisenberg is the cofounder of Future Now (OTCBB: FUTR), an interactive marketing optimization firm. It helps businesses generate more engagements, leads, subscriptions, and sales by using its unique Persuasion Architecture. Future Now uncovers improvement opportunities and helps businesses integrate technology, creativity, and marketing talent to continuously improve marketing efforts.
Bryan is publisher of popular marketing optimization blog GrokDotCom. He is co-author of the "Wall Street Journal," "Business Week," "USA Today," and "New York Times" bestselling books "Call to Action," "Waiting For Your Cat to Bark," and "Always Be Testing."
He is a sought-after speaker at major business conferences worldwide, having keynoted events for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, and the Canadian Marketing Association. Future Now's clients, including NBC Universal, HP, GE, WebEx, Overstock, and Dell, have consistently enjoyed dramatic improvement in sales using the Persuasion Architecture process.
Recent articles by Bryan Eisenberg
Five Simple Tips for Lead-Generation Sites - How to test and optimize the lead-generation process. Aug 15, 2008
A Guide to Common Testing Challenges - Does testing feel like rocket science? Here's how to identify some roadblocks to success. Aug 1, 2008
How to Use Any Tool to Optimize Better - If you have a tool in place now, use it better. If you don't ... Jul 18, 2008
The Interactive Marketer 2.0 - Want to maximize sales, increase conversions, and increase your return on marketing spend? Here are some tips on how to become a marketer who understands how to optimize and plan for visitor intent, not just traffic. Jun 20, 2008
Borders.com Takes Control of Its Online Destiny - Can the bookseller make a dent in Amazon's business? What Borders is doing right and tips for improving the customer experience. Jun 6, 2008
How to Gain and Act on Customer Insights - Analytics will only tell what people are doing. Knowing why they are doing it can give you powerful optimization tool. May 23, 2008
How to Get Buy in for Conversion Rate Optimization - Tips for convincing executives of the importance of investing in marketing optimization. May 9, 2008
Three Reasons Your Visitors Don't Convert to Leads - Tips for identifying site problems and developing action items for lead-generation optimization. Apr 25, 2008
E-mail Secrets of a Top Converting Web Site - How alt tags, background colors, and alignment of creative make a difference. Apr 11, 2008
Recession-Proof Your Online Marketing - How to continually improve Web site conversion to withstand the storms of finicky economic times. Mar 28, 2008
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