Dorian Sweet
Dorian Sweet is the vice president and executive creative director of GSI Interactive who leads strategic development and innovation in online advertising, Web development, e-commerce, and customer relationship management programs. His work has brought award-winning online solutions to such clients as Clorox, Miller Brewing Company, GE, Visa, eBay, British Airways, Wells Fargo, Discovery Networks, Motorola, Kodak, Sears, 20th Century Fox, and others.
Recent articles by Dorian Sweet
A Brand Catastrophe - What can NBC's Olympic video technology gaffe tell us about rich experiences? Aug 15, 2008
Stumbling Into Online Video - When is it time to take the jump and move beyond "digitized" offline marketing? Aug 1, 2008
Who Put Out the Garbage? - When is a good time to purge the Web of bad video? Jul 18, 2008
The Missing Element in Screen-Based Marketing - Someday screen-based interactivity will change every ad, every message, every video, and every way people know us or don't. Jun 20, 2008
Let's Get Sober About 'Interactive' Marketing - Putting videos online may seem like a great idea but how will history judge us? Jun 6, 2008
Does Length Matter? - Junk food has its place in the online video world, but not all the time. May 23, 2008
Is Video Really Searchable? - Have we missed an opportunity to search content at a deeper level or should we just leave well enough alone? May 9, 2008
Breaking the Visual Barrier - How will advertising survive the next onslaught of non-verbal media? Apr 25, 2008
The Essence of Content - With online ads getting so robust, how does one decide what goes into them? Apr 18, 2008
Online Video: So Now What? - A few technological advances could enhance online video. Apr 11, 2008
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