Erik Dafforn
Erik Dafforn is the executive vice president of Intrapromote LLC, an SEO firm headquartered in Cleveland, Ohio. Erik manages SEO campaigns for clients ranging from tiny to enormous and edits Intrapromote's blog, SEO Speedwagon. Prior to joining Intrapromote in 1999, Erik worked as a freelance writer and editor. He also worked in-house as a development editor for Macmillan and IDG Books. Erik has a Bachelor's degree in English from Wabash College.
Recent articles by Erik Dafforn
Jump-Starting Keyword Demand
What if you could create demand instead of respond to it? Consider these approaches. Nov 12, 2008
SEM Trick-or-Treat
Dressing up your site is like dressing up yourself for Halloween. It's easy for people (and algorithms) to quickly spot how much of your appearance is based on genuine effort and how much is simply glitter. Oct 29, 2008
Big-Brand SEM Strategies for an Economic Downturn
Don't let economic woes put a dent in your bottom line. Oct 15, 2008
Big Brands Wage Reputation Battles on Many Fronts
Guarding your company name is only the start. Here are several other ways to protect your business and its employees in search results. Oct 1, 2008
What '70s TV Taught Me About SEM
Who knew that sitcoms could offer prescient SEM education? Sep 17, 2008
Google Offers Insight for Search Marketers
How to dig deeper into Google Insights for Search. Sep 3, 2008
Google Keyword Tool Offers Insight for Search Marketers
Google Insights for Search puts a dent in the keyword analytics industry. Aug 20, 2008
Diagnosing Search Issues from the Query Box, Part 2
Additional ways to use query operators to gauge your site's presence. Aug 6, 2008
Diagnosing Search Issues From the Query Box
Ways to find out whether engines see the same site you do. Jul 23, 2008
Stepping Back From the Flash Indexing Hype
Yahoo and Google will begin indexing Flash. How should you react? Jul 9, 2008
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