Fred Aun

Recent articles by Fred Aun

VideoEgg Hatches Cost-Per-Engagement for Mobile
Extends AdFrames product to mobile devices, beginning with iPhone. Nov 18, 2008

Dreaming, and Talking About, a Benz During a Recession
Automaker's online community stays buzzing amid tough times. Nov 18, 2008

Using Google Insights to Take the Pulse of Car Buyers
J.D. Power employs Google's Insights for Search to understand car shopper intent. Nov 13, 2008

Survey: Youth Are Willing Companions to Online Advertisers
Synovate and Microsoft find 18- to 20-year-olds embrace online branding. Nov 12, 2008

T-Mobile Taps Platform-A for Google Phone Ad Blitz
Billion impression buy is called largest yet for Platform-A. Nov 10, 2008

Over Long Campaign, Obama Videos Drew Nearly a Billion Views
Obama outpaced McCain in video uploads and views, says divinity Metrics. Nov 7, 2008

Social App Maker RockYou Scores Funding
Ad sales expansion in the works as firm scores $17 million for U.S. and overseas growth. Nov 4, 2008

Slow-Selling Laptop Got Big Boost from Blogger Giveaway Buzz
For HP's low-budget effort, the computer maker gave a HDX Dragon notebook computer to each of 31 bloggers, who set up contests to give them away to their readers. Nov 3, 2008

IAB Initiatives Aim to Streamline Ad Ops
Best practices documents and a video ad serving template target "operational inefficiencies" in online ad ecosystem. Oct 31, 2008

Social Networkers Don't Mind the Ads, Says Razorfish Report
Online advertisers and publishers are venturing into uncharted territory and need to take a scientific approach to emerging media that will require new tools and services. Oct 29, 2008

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