Jack Marshall

Recent articles by Jack Marshall

Publicis Buys Brazilian Agency Tribal
Publicis gains Latin American foothold With substantial Brazilian agency buy. Nov 19, 2008

European IABs See Opportunity in 2009 Despite Hurdles
IAB groups in Europe say the economic downturn provides an opportunity for the industry to prove itself. In '09, IAB Europe aims to focus on public affairs, standardization, benchmarking and best practices. Nov 19, 2008

Execs & Accounts UK & EU: GoViral, ITV, Microsoft
GoViral Names First U.K. MD; ITV's Makes Cameron Permanent; Microsoft Grabs Highfield Nov 17, 2008

One Third of Europeans Interested in Mobile Marketing
The Mobile Marketing Association released its 2008 Annual Global Mobile Attitude and Usage Survey, and discussed new mobile ad guidelines. Nov 17, 2008

U.K. Government Favors Online Ad Industry Self-Regulation
The U.K. secretary of state for culture, media and sport, said yesterday he was in favor of the online ad industry self-regulation, specifically in relation to behavioral targeting. Nov 14, 2008

Yang Upbeat About Online Ad Industry Prospects
Yahoo's CEO predicted growth in performance-based ads, and suggested the current climate could delay the adoption of newer ad platforms. Nov 13, 2008

Virgin Media Gets Cold Feet over Phorm
UPDATE: British ISP Virgin Media is the latest firm to signal hesitation over enabling behavioral ad targeting. Nov 13, 2008

Microsoft Appoints Ex-BBC Man as U.K. Director
Microsoft snapped up BBC's new media head Ashley Highfield for growing its online ad operations, sales, marketing, and other businesses in the U.K. Nov 11, 2008

Execs & Accounts UK & EU: IAB U.K., MySpace, Foviance
IAB U.K. hires Mew for mobile; Foviance buys Applied Insights; Myspace gets new European COO Nov 10, 2008

NBCU to Lose Chief Digital Officer, George Kliavkoff
At NBC Kliavkoff acted as Hulu's first CEO and oversaw online distribution of NBC's Olympics coverage. Nov 4, 2008

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