Lee Huang
Lee Huang specializes in developing digital strategies that enable companies to monetize their digital assets, create innovative online products, and leverage emerging technologies to better serve their audience and advertisers. He is vice president, global digital strategies, at Lehman Brothers. Before joining Lehman, he led the development of successful Internet strategies, Web sites, and interactive solutions for leading companies in media and entertainment, including Billboard, Hearst, Scripps Networks, Hollywood Reporter, and Consumer Reports. Lee created the 12 Cs, a framework for thriving in the digital age that focuses on developing an integrated business and technology strategy, along with an adaptive infrastructure that enables rapid execution.
He serves on the board and leads the New York chapter of the Internet Strategy Forum, a professional association for executives who lead their company's Internet strategy and initiatives.
Lee lives in New York City.
Recent articles by Lee Huang
Translate What Your Tech Team's Talking About - Key technology concepts and terms for marketers to know when working with technologists. Aug 15, 2008
How to Work Effectively With Your Tech Team - Marketers don't have to become programmers, but they should have a clue about the technology running a digital operation. First in a series. Aug 1, 2008
Twelve Approaches to Cash in on Your Digital Assets - Publishers and media companies are demanding, "Show me the money!" Here are a few ways that commerce fits into the picture. Jul 18, 2008
Four Tips for Setting Up a Centralized Web Marketing Team - Pointers for consolidating digital functions in one unit. Part of a series. Jun 20, 2008
How to Build a Winning Team in Digital Publishing - Once you've identified corporate barriers to success, here are four tips to setting up a first-class team. Part of a series. Jun 6, 2008
Identifying Corporate Barriers to Digital Success - Here are the key traits of companies that fail to execute an effective digital strategy. May 23, 2008
Surviving Your Competitors, Part 1 - Your competitors don't look like you, don't think like you, and don't behave like you. First of two parts. May 9, 2008
Serving Your Customer, an Overlooked Differentiator - Why invest in great marketing if your inferior customer service alienates customers? Learn from two good examples of customer care -- and three bads ones. Apr 25, 2008
Connecting Customers to Your Content, Part 2 - How to use RSS, social networks, and other approaches to help customers find your content. Second of two parts. Apr 11, 2008
Connecting Customers to Your Content, Part 1 - How to use SEO, vertical search, social bookmarks, and more to help customers find your content. Part one of two. Mar 28, 2008
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