Experts - ROI Marketing

Advice and opinions, by and for marketers

Efforts in interactive design, development, and strategy are diluted tremendously -- even fatally -- by a lack of understanding about Web traffic, conversion, user experience, and retention. This column by conversion pioneer Bryan Eisenberg and e-commerce expert Jack Aaronson will show you precisely what you need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar.

Bryan Eisenberg
Bryan
Eisenberg
Jack Aaronson
Jack
Aaronson

Five Simple Tips for Lead-Generation Sites - Aug 15, 2008

How to test and optimize the lead-generation process.

Why Q4 Promotions are an All-Year Affair - Aug 8, 2008

Some ideas to get people shopping early, often, and well beyond December.

A Guide to Common Testing Challenges - Aug 1, 2008

Does testing feel like rocket science? Here's how to identify some roadblocks to success.

Add an iPhone App to Your Multichannel Strategy - Jul 25, 2008

How an iPhone app can help users interact with your brand and services in a very personal way.

How to Use Any Tool to Optimize Better - Jul 18, 2008

If you have a tool in place now, use it better. If you don't ...
Archive

ClickZ Yesterday

Video's Great, But Having a Strategy is Better - Aug 19, 2008

Seven Ways to Advertise on Facebook - Aug 19, 2008

Data-Driven Marketing - Aug 19, 2008

ClickZ News Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 20, 2008

Ads on Local Sites More Likely to Spark Consumer Action - Aug 20, 2008

Search Is No Longer an Afterthought for Brands - Aug 20, 2008

Execs & Accounts: Starcom MediaVest, IMC2, Responsys - Aug 20, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

Top 10 Search Terms in 10 Categories, July 2008 - Aug 15, 2008

Top 50 Advertisers by Media Value in May 2008 - Aug 14, 2008

Advertising Placements by Industry and Top Sponsored Links, June 2008 - Aug 12, 2008

ClickZ Features Headlines

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008