Features

People, products, campaigns, controversy: inside, in-depth

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008
Storage West Self Storage outsourced its local SEO, correcting bad data and improving the customer experience.

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008
David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate.

Questions for Shelby Bonnie - Jul 31, 2008
CNET co-founder and one-time CEO talks with ClickZ about his new media venture and the state of display advertising.

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008
Sources say aQuantive has begun to infuse its parent with new digital marketing mojo.

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008
It didn't work for Microsoft, but Wal-Mart is going to give Craigslist's free listings approach a try. Meanwhile, advertisers sit on the sidelines, waiting for dominant sites to emerge.

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008
As its chief hits Congressional hearings and its D.C. office adds a new attorney, the IAB determines whether to enforce standards and guidelines.

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008
Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins.

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008
Teresi discusses the firm's strategy for its publisher partnerships and the state of its newspaper consortium deal.

Inside MySpace's War on Marketing Abuse - May 29, 2008
The world's biggest social net has seriously honed its spam fighting skills, and for reasons that have more to do with display advertising than you might think.

Questions for David Goodman, CBS Radio's President of Digital Media - May 15, 2008
CBS Radio raised the curtain on its new Web radio and ad platform recently. Goodman fills you in on the details.

ClickZ Features Archives

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