ClickZ News - Campaign '08

ClickZ's Campaign '08 coverage puts a unique spin on tracking the presidential campaigns online. Since early in the primary season, ClickZ has been the place for regular reports on the campaigns' online ad efforts, in addition to what they're doing with e-mail, search, and more.

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ClickZ's Presidential Ad Galleries and Downloads
Check out ClickZ's regularly updated collection of 2008 presidential election display ads from John McCain 2008, Obama for America, and Party Committees, and download reports on primary and local advertising by the campaigns.

Senate Candidate Web Ads Take Cues from McCain, Obama - Aug 12, 2008
Democrats Mark Udall and Mark Warner, and Republican Senator Mitch McConnell have placed online ads influenced by the Presidential hopefuls.

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 1, 2008
David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate.

McCain Pushed Iran Issue in June Web Ads - Jul 31, 2008
Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the Democratic Senator.

Obama Reaches Out to Black Voters Online - Jul 24, 2008
Barack Obama's campaign has geographically-targeted ads to African-Americans on the niche social network, and is mulling behavioral targeting through the site.

It's Godzilla Versus Everyday Americans in Union's Video Ads - Jul 15, 2008
The Service Employees International Union's new video ad effort takes a cue from 50's era Japanese monster flicks in a swipe at John McCain.

Obama Aimed for Performance with Local and Social Buys in May - Jul 14, 2008
The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites.

Political Action Ads Emerge in May - Jun 20, 2008
MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support.

Clinton Spent Far Less Online Than Obama - Jun 16, 2008
Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google.

Pew: Americans Embraced the Web for Primary Election Info - Jun 16, 2008
New data suggest candidates are missing out on online ad opportunities.

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 10, 2008
Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins.

ClickZ News Campaign 08 Archives

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ClickZ News - Campaign '08

Senate Candidate Web Ads Take Cues from McCain, Obama - Aug 12, 2008 Democrats Mark Udall and Mark Warner, and Republican Senator Mitch McConnell have placed online ads influenced by the Presidential hopefuls.

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 1, 2008 David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate.

McCain Pushed Iran Issue in June Web Ads - Jul 31, 2008 Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the Democratic Senator.

Obama Reaches Out to Black Voters Online - Jul 24, 2008 Barack Obama's campaign has geographically-targeted ads to African-Americans on the niche social network, and is mulling behavioral targeting through the site.

It's Godzilla Versus Everyday Americans in Union's Video Ads - Jul 15, 2008 The Service Employees International Union's new video ad effort takes a cue from 50's era Japanese monster flicks in a swipe at John McCain.

Obama Aimed for Performance with Local and Social Buys in May - Jul 14, 2008 The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites.

Political Action Ads Emerge in May - Jun 20, 2008 MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support.

Clinton Spent Far Less Online Than Obama - Jun 16, 2008 Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google.

Pew: Americans Embraced the Web for Primary Election Info - Jun 16, 2008 New data suggest candidates are missing out on online ad opportunities.

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 10, 2008 Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins.